Three Valuable Lessions in Starting a Successful Online Business
With online business, people are chasing after social media such as Facebook, Instagram, Linkedin, Facebook ads, Google SEO, or Google ads for customers, engagements. After four years of trying to launching an online business, my coaching business finally started to take off. I paid $ to learn from business coaches. The most valuable lessons that I have learned were ‘what not to do’.
Last year, it was a lot of doing with book marketing, building a brand, and making a website. This time around, I want to quit all my doing regarding my online business and let God show me what partnering with Him looks like.
Selah moments make space to reconnect with God’s ways.
The last time I took a Selah moment (be still and know that I am God) was more than 15 years ago. I quit doing and tried to find out if God loves me for who I am, not what I do. He showed me that He had never stopped loving me. That Selah moment sparked an intimate relationship with God and forever changed my faith journey.
A customer could come from an unexpected place.
While I was pausing my marketing efforts and waiting on God for His leading, a woman approached me at a local conference. She said: I want you to coach me on launching my coaching business. Then she handed me a small piece of paper torn from her notebook with her phone number. It was a bit surprising to me. We did not know each other.
Is it the time to hand over the marketing to God?
When we connected, I realized that partnering with God can be different from doing business in the world’s ways. Without knowing me and seeing my website, this person approached me for business coaching. God sent her my way. Some of my silver-haired friends tell me that God sends people to them. Their clients are all from referrals. There is such confidence and ease in their approach to ‘marketing.’
One of the gifts that God gives me is discernment. Among the multitude of world’s marketing strategies that I was learning. God shows me what is not working. I have discovered three common mistakes that a new business owner makes that derail their business success.
There are three valuable lessons I have learned in starting a successful online business:
#1. Start a business focusing on knowing your customers.
The number one common mistake that new business owners make. We assume that our products will benefit somebody out there. You can have the most beautiful website and innovative products, but there is no business when these do not solve problems or meet the customers’ needs.
#2. Avoid task-based doing without nailing down your target audience and ‘why’.
The majority of entrepreneurs are doers. They tend to invest in doing part (actions) of the business (building a website, creating a course, trying different strategies, running ads, etc.) and omitting the vital role of knowing and sticking with ‘why’ and ‘knowing and nurturing customers.’
Many people started by chasing products and strategies and focusing on tools. They may be prone to quitting when their ‘why’ is only about ‘money,’ and the business is not producing sales after all doings. Again, there is no business when what you have created does not get to the customer or solve problems.
#3. Treat the business as a living soul.
Just like the apostle John said in 3 John 1:2, “Beloved, I pray that in all respects you may prosper and be in good health, just as your soul prospers.” The prosperity of a business has a lot to do with its soul. Healing with God is a great program to position our souls for a thriving business.
Connecting with your future customers is the first step to avoiding these common mistakes. Believe it or not, doing market research and getting to know your customers requires humility. So many coaches assume superiority and believe that whatever they offer is the best for the customers. In reality, their coaching programs do not solve the problems for their customers. In my Thriving Business Coaching, I coach people on how to conduct market research and get in touch with their ideal customers for their product development.